The brief
Create a campaign raising awareness of the newly branded Thirsty Planet range for 18-24 year olds. Emphasis was placed on interaction and the opportunity to develop loyalty. Thirsty Planet wanted to stand out from other charitable water brands on the market.
Working in partnership with illustrator Jack Ballard, we created a campaign that would be loved by students for all the right reasons and encourages consumers to become involved.
This concept was created in response to a brief set by Thirsty Planet as part of the YCN's student awards program, now know as the 'New Now' program, where students are able to work on live briefs from real companies.
In the summer of 2017, this concept was commended and featured in
the YCN Student Annual 17/18.
the YCN Student Annual 17/18.
